[ INDEX ]
VISUAL IDENTITY GUIDELINES
SEPT, 2025
00
BRAND GUIDELINES HOME
01
INTRODUCTION
02
CORE VALUES
03
TONE OF VOICE & MESSAGING
04
Digital Logo - Founder and Future Facing
05
Corporate Logo - LPs and Investors
06
Typography
07
color
08
images
09
icons
10
RESOURCES
BACK TO HOMEPAGE
10
Resources
09.1
DRAPER RESOURCES
09.1.1
Draper Logo Suite
Wordmark, brandmark and the different compositions used.
GO TO LOGOS
09.1.2
Draper Typefaces
Red, green and blue, the component colors which create all screen colors.
GO TYPOGRAPHY
09.1.3
Draper Images Set
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
GO TO IMAGES
09.1.4
Draper Icon Library
Pantone Matching System: Global color numbering for precise color selection and matching.
GO TO ICONS
08
[ ICONS ]