DRAPER ASSOCIATES ICONS | Brand Identity Guidelines

08.1

ICON CATEGORIES

Each icon draws inspiration from systems thinking, infrastructure, and networked intelligence, aligning with the industries and founders we support. These marks act as waypoints in our communication - visually anchoring key concepts while reinforcing the brand’s conviction-led presence.

08.1.1

Systems Thinking

Icons that represent interconnectedness, pathways, and decision-making structures — visualizing how Draper operates across borders and industries.

08.1.2

Frontier Innovation

Icons that symbolize breakthroughs, transformation, and expansion — mirroring our belief in future-defining technologies and bold ideas.

08.1.3

Global Network

Icons that illustrate scale, connectivity, and coordination — reflecting Draper’s role as a global ecosystem builder for founders, LPs, and partners.

08.2

Product Symbol

Our core symbol is derived from the Draper shield - a mark of protection, trust, and belief.It represents the venture partner who defends bold ideas and backs them before the world believes. Whether used independently or within a system, the shield anchors the brand with confidence, clarity, and legacy.

08.3

Icon GRID

All iconography is designed within a shared geometric grid to ensure cohesion and balance.The grid reinforces clarity, proportion, and visual harmony across mediums - from digital platforms to physical assets. This system allows for consistent evolution while preserving the integrity of the Draper visual language.

08.4

Icon Library

Draper’s icon system is intentionally minimalist - bold yet functional.
Each icon distills complex ideas into simple visual forms, ensuring legibility at any scale. Used across decks, data visualizations, and the website, these icons enhance communication and express Draper’s forward-thinking identity.

09

Icons