07
Color
Color adds impact, excitement, and engagement to the identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
06.1
COLOR VALUES
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
DIGITAL
PRINT
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
06.2
ACCENT & TONES
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RGB
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RGB
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RGB
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
06.3
GRADIENTS
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RGB
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
06.4
SECONDARY PALLETE
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
BLUE 700
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
INDUSTRIES COLORs
06.5
SECONDARY PALLETE GRADIENT
HEX
#0040FF
CMYK
84/62/0/0
RBG
0/64/255
PMS
2935 C
Hex
#001511
RGB
84/62/0/0
CMYK
0/64/255
PMS
2935 C
Hex
#BF8993
RGB
191/137/147
CMYK
26/51/31/0
PMS
693 C
Hex
#260012
RGB
38/0/18
CMYK
62/78/60/79
Pms
4975 C
Hex
#F2E5AA
RGB
242/229/170
CMYK
5/6/40/0
PMS
7499 C
Hex
#5C5329
RGB
92/83/41
CMYK
54/52/93/39
Pms
5815 C
Hex
#bef3ec
RGB
190/243/236
CMYK
23/0/11/0
PMS
317 C
Hex
#292C30
RGB
41/44/48
CMYK
74/66/60/62
Pms
433 C
Hex
#E2D9F8
RGB
226/217/248
CMYK
9/14/0/0
PMS
531 C
Hex
#301F41
RGB
48/31/65
CMYK
83/90/43/49
Pms
2695 C
Hex
#FFD999
RGB
255/217/153
CMYK
0/15/45/0
PMS
7507 C
Hex
#6C3D11
RGB
108/61/17
CMYK
38/71/100/43
Pms
731 C
INDUSTRIES COLORs
