Trustpilot
Open review platform where people share real experiences with businesses, helping consumers make informed choices and helping companies build trust
Trustpilot, founded in Denmark in 2007, is an independent platform where anyone can discover, read, and write reviews about businesses across industries like banking, travel, retail, and more. By making reviews public and easily accessible, Trustpilot empowers consumers to shop with greater confidence while giving companies valuable feedback to improve their products and services. The platform operates globally, hosting over 300 million reviews on more than 1 million websites, and supports both consumers and businesses in building transparent, trustworthy relationships. Businesses can use Trustpilot’s analytics and engagement tools to understand their reputation and respond directly to feedback, while users benefit from seeing authentic experiences before making purchases. With a vision to become the universal symbol of trust, Trustpilot’s mission is to bring people and companies together to create better consumer experiences worldwide.
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