Grifin

Grifin is a consumer-first fintech platform designed to seamlessly integrate investing into daily life. Each time a user buys coffee at Starbucks, hails an Uber, or shops for groceries, the app automatically invests $1 in that company’s stock, bridging the gap for Americans historically excluded from the markets. This frictionless micro-investing approach personalizes portfolios based on actual spending habits, turning every transaction—from small treats to household needs—into a step toward long-term wealth. By focusing on financial accessibility and emotional connection, Grifin empowers users to build genuine relationships with the brands they engage with, creating a sense of ownership and participation with every swipe. Designed to work quietly in the background, Grifin doesn’t ask users to change their routines—instead, it makes existing habits work for them, making investing feel effortless and natural rather than burdensome. As a result, Grifin is redefining ownership for an underserved majority, making sustainable investing a part of everydayyday life.