Cruise (acq. by GM)
Self-driving car technology pioneer, forming the backbone of GM’s next-generation assisted and autonomous driving systems
Founded in 2013, Cruise Automation rapidly became a leader in autonomous vehicle software, making waves as one of the first companies to test and deploy self-driving tech in the urban chaos of San Francisco. Acquired by General Motors in 2016 in a landmark deal valued at over $1 billion, Cruise continued to operate independently, scaling to hundreds of employees and attracting several billion dollars in additional investments from global partners. Initially focused on building ride-hailing robotaxis, Cruise’s breakthroughs in perception, navigation, and safety systems now power the advanced driver-assistance features found in millions of GM vehicles, including the industry-leading Super Cruise platform.
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